Saturday, January 16, 2010

The Problem with Coco's Audience vs. Leno's Audience

Coco's audience doesn't watch the show in its time slot. If you read the comments section in the ongoing Conan vs. Leno saga, you'll notice that a lot of people watch his show on youtube, hulu, dvr, etc... whereas, Leno's audience actually watches the show in his timeslot. The issue for NBC is that its affiliates who broadcast local news need viewers to watch the local News in its timeslot to get advertising dollars. Why would any station want to be an NBC affiliate if NBC can't deliver viewers? Its not about whether Conan is better than Leno, it's who can deliver viewers to the local news broadcast. History shows that when Leno was on the Tonite Show, the affiliates got what they wanted, viewers. Leno was also helped by the fact he had good drama programming to lead into the News and then to his show. People just kept the channel in place and watched all the way through. With Conan, all he has is Leno to lead people into the news, but that's not really having the same effect, which has lead to this whole issue.

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